Cartoon unicorn with colorful hair and sunglasses on a black background

Melbourne Shopify experts helping Australian eCommerce brands with website builds, ongoing support and profitable Google Ads.

Removing eCommerce Overwhelm*

Shopify & Websites Profitable Google Ads

*So you can spend more time doing what you love

Clear Shopify Help For Australian eCommerce Brands

  • Melbourne Based - Australia Wide

    We’re a small Melbourne team of two supporting Australian eCommerce brands remotely. You get direct help from people who understand Shopify, online stores and the day-to-day pressure of running them.

  • Website Help That Removes The Mental Load

    From builds and rebuilds to fixes, updates and ongoing support, we help make your Shopify website easier to manage, easier to trust and easier for customers to buy from.

  • Google And Meta Ads With Profit in Mind

    We don’t treat ads in isolation. We connect Google and or Facebook Ads to your website, conversion rate and customer journey so the traffic you pay for has a better chance of turning into revenue.

We've Worked With

  • Logo of The Grampians Goods Co Australia on a white background
  • Logo of 'Mount to Coast' with a stylized mountain on a white background
  • INOV-8 logo on a white background
  • Wild Turkey
  • Brinno logo with 'brilliant innovation' text on a white background
  • Logo of Tour de Trails with mountain design on a white background
  • Black text 'Your Wild Books' on a white background
  • Logo with 'MINUS18' text and a rainbow stripe on a white background

Proof That Practical eCommerce Work Moves The Needle

  • 326% Revenue Increase

    For one client, a stronger website experience paired with a more strategic marketing approach led to a 326% lift in revenue compared with the previous year.

  • Support Across Stores & Ad Accounts of Different Sizes

    We work with eCommerce brands at different stages, from smaller growing stores through to more established brands with active ad spend and ongoing website needs.

  • Greater than 15x ROAS

    When the website, offer and ad strategy are working together, stronger returns follow. We’ve helped clients achieve returns above 15x ROAS by improving both traffic quality and conversion experience.

How We Help eCommerce Brands

Most stores don't need more noise. They need the right help in the right place. These are the main ways we support Australian eCommerce brands.

  • Shopify Website Builds and Rebuilds

    Need a new Shopify store, a rebuild, a refresh or a migration? We create Shopify websites that are easier to manage behind the scenes and easier for customers to shop.

    Explore Shopify Services 

  • Ongoing Website Management

    Need reliable help with updates, fixes, product changes, sales setup or day-to-day website support? We can slot into your business and take that technical load off your plate.

    Get Website Support 

  • Profitable Google Ads - Profitable Facebook Ads

    Need more qualified traffic without handing your store over to a fluffy agency? We manage Google Ads and Meta Ads with a close eye on conversion, profitability and the bigger eCommerce picture.

    Explore Marketing Services 
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Melbourne Based - Australia Wide - Shopify Focused - No Agency Fluff

"If you want the work to be done right the first time, hire Site Unicorn. If you want to come back to them repeatedly, asking them to do things you've already asked them to do several times, go somewhere else."

- Tegyn @ Endurance Edge

  • Site Unicorn Your Shopify Partner

Shopify Partner

As Shopify Partners, we get access to training, tools and platform updates that help us do better work for our clients. More importantly, we use that knowledge to make your store easier to manage, improve and grow.

Try Shopify Now

Google Partner

We’re proud to be a Google Partner, which means we have access to up-to-date training, support and platform insights. We use that knowledge to make practical ad decisions that support profitability, not just traffic.

Google Ads & Marketing Services

What Our Clients Say

  • Liz @ Blake & Taylor Paint

    "I would highly recommend Site Unicorn services to other businesses, especially to small creative businesses or those who do not have a technical background. It can be very daunting if you do not have that knowledge, but Site Unicorn made it incredibly easy to navigate with a professional yet relaxed, friendly approach. Nothing felt overwhelming, everything was executed with ease."

  • Sabrina @ Mad About Beans

    "Great and honest people, down to earth, want you to succeed, really helped us to scale the business. we received great feedback for our website and loved how personalised it still is and how sarah managed to keep our vibe alive."

  • Chris @ Tour de Trails

    "Sarah and Site Unicorn dive deep, and do the hard yards , the nitty gritty needed to turn a non-systemised and strategically lacking ship like ours around. Importantly Sarah's hard work and beyond the call efforts had quick and positive impacts , and her willingness to be patient with me , a Luddite who if we're honest, brain jus doesn't plug into the system ... so her willingness guess to work with that and figure out the est working structure so she extracts the information she needs to wave the technical wand and produce digital strategic magic is appreciated no end. I'd recommend her to any company looking to get the same edge ."

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Site Unicorn - Removing the eCommerce Overwhelm of websites, systems, integrations and planning and finane budgeting

Meet The Humans Behind Site Unicorn

Practical Shopify Support, Google Ads, and Meta Ads help for busy eCommerce Brands

We know how quickly an online store can become overwhelming. There’s always something to fix, improve, update or second-guess — and when the website, marketing and backend all feel disconnected, the mental load gets heavy fast.

That’s where we come in.

Site Unicorn is Sarah and Pete: a small Melbourne-based team helping Australian eCommerce brands build better Shopify websites, stay on top of the moving parts, and make smarter decisions about growth.

Sarah leads the website and marketing side of the work, from Shopify builds and website management through to profitable Google Ads. Pete supports the numbers, systems and operational side so the business underneath the website makes sense too.

We’re not about agency fluff, mystery retainers or making simple things sound complicated. We’re here to help you untangle the tech gremlins, improve what matters, and get your store working harder without making your life harder.

Read All About Site Unicorn

What It's Like To Work With Us

We work best with eCommerce brands that want clear advice, practical help and a partner who looks at the whole picture — not just one isolated channel.

Clear, Jargon Free Advice

No word salad, no confusing waffle — just honest advice you can actually use.

Shopify Help That Is Practical, Not Overwhelming

From fixes and updates to bigger improvements. We help untangle the messy bits and make your website feel much more manageable.

Google Ads Decisions Tied To Profit, Not Vanity Metrics

We focus on the numbers that matter, so your ad spend works harder for sales, not just clicks. For both Google & Meta Ads.

Support That Can Flex Between One Off Work And Ongoing Help

Whether you need a quick hand or long-term support, we can meet you where you’re at.

A Focus On Making Your Store Easier To Run Behind The Scenes

We look for ways to reduce friction, simplify your systems and make the day-to-day easier to manage. Because a store that works better behind the scenes is a whole lot easier to run day to day.

Real Explanations, So you Understand What is Changing and Why

We explain the why behind the work, so you feel more confident making decisions in your business. You'll always get real explanations so you are never left wondering.

Shopify & Website ServicesMarketing Services

A Taste Of Our Work - For eCommerce Brands

See All Our Site Build Work
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See All Our Site Build Work

Helpful Reads For Shopify Store Owners

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Read All The Tips